Klarna now available within WooPayments_Q42023

Added by Shubert Koong (Woo marketing) to support the launch of Klarna within WooPayments


Real WooCommerce stores submitted by their makers


Scratch believe that pet food is broken, and they’ve been out to fix it since launching in September 2018.

Founders and dog-lovers, Mike and Doug, have had enough of the expensive, average-quality dry pet food on the market – ground-up dodgy meat, cheap ingredients, heavy bags, and minimal transparency.

They’re taking on the big guys and shaking things up – from the supply chain right down to how it’s delivered, in a way that’s better for you and also easier on the planet.

94% of pet food in Australia is bought in retail stores, with less than 0.1% purchased from brands directly. Scratch is changing this with their WooCommerce-powered subscription service, selling pet food directly to the customer, and shipping it for free.

This disruptive startup take the retail markup and pump it into healthier ingredients – “no filla, all killa”, as they say. This grain-free goodness gives your best friend healthier skin, a shinier coat, a stronger immune system, and extra energy.

Every part of their packaging is recyclable, with the brand donating 1% of its revenue towards environmental and social projects.

Their beautifully-designed online store is chock-full of quirky, humorous copy – with powerful functionality lurking under the hood to make the subscription ordering process a breeze.

“…we’re really using the power of WooCommerce to make a beautiful and effortless customer experience”
– Mike Halligan

“It’s heavily customized to suit that nature of the industry” says developer, Mike Halligan, of the Scratch Pet Food website. “Rather than shipping a new box every month, we’ve built our own on-boarding that has the user tell us about their dog in order to calculate how long a box will last them, and renewing on that many days.”

“Once they’re a customer, we’re really using the power of WooCommerce to make a beautiful and effortless customer experience”, continues Halligan.

“With easy subscription renewals, warehouse integration and most importantly, an account backend to change the speed of renewal, [customers are able to] update your dog’s details, add a new one to your plan, or simply check their personalized feeding instructions.”

Scratch Pet Food is dog food that you and your furry friend can feel good about – and it’s turning the dry food world on its head.

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