Mailchimp for WooCommerce

Increase traffic, drive repeat purchases, and personalize your marketing when you connect to Mailchimp.

By connecting your online store to Mailchimp, you will have access to powerful sales-driving marketing features allowing you to better engage and build relationships with your customers. Driving an increase in customer loyalty & repeat purchases will lead to more sales for your business. And guess what, it’s completely free!

Increase your Revenue Potential

Mailchimp offers e-commerce retailers the tools needed to help drive sales.  And with our robust tried and true features  in combination with our newest offerings, Mailchimp’s all-in-one marketing platform is just what online retailers need to grow their business by leveraging  tools that drive conversion.


(Abandoned Cart, Welcome, Product Retargeting, Product Recommendations, First Purchase, Re-engagement , Post Purchase emails, etc.) 

Use key automations to keep the communication ongoing with your customers. Once these emails are set up, they will automatically deploy based on your criteria. And with the Customer Journey Builder tool, you can automate your customer’s journey to deliver relevant content based on behaviors and interactions. 

Retargeting Ads

Mailchimp’s Facebook and Instagram retargeting ads help remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customers’ attention and increase conversion with customers who were once engaged with your products and brand.

Purchase Likelihood

This predictive insights tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets. 

Increase Traffic to Your Site & Drive Repeat Purchases

Mailchimp tools not only help you increase traffic to your site but with our Customer Relationship Management features you can start building stronger relationships  with your customers with content that means something to them.  

Customer Relationship Management (CRM)

Marketing CRM tools are essential in helping you build and manage customer relationships.  Organizing your audience with tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases. 

Digital Ads

With Mailchimp’s powerful targeting options, drive traffic to your site by reaching the right people on Facebook, Instagram, and across the web with Google’s ad network. 

Social Media

Social Media can be an effective tool to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on brand posts that can get your customers’ attention.  Leverage social media to drive awareness of any special promotions and offers for your business. 

Understand What Works So You Can Amplify Your Efforts

By connecting your online store to Mailchimp, you will bring your e-commerce site and marketing data into one centralized place–allowing you the ability to assess the business impact of your marketing efforts.  Mailchimp provides the tools you need to not only test new opportunities but also view campaign performance so you can best optimize your marketing strategy going forward.


Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget.  Benchmarks appear in your email reports so you can see what’s working and what could improve.


Mailchimp takes the guesswork out of creating campaigns people click on.  Based on your plan type, A/B Testing and Multivariate Testing are great options that lets you try things out and pick a winner.


Resource Articles

Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, click here



  • The WooCommerce plugin should already be installed and activated in WordPress.
  • Your hosting environment must meet WooCommerce’s minimum requirements, including PHP 7.4 or greater.
  • A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.

To connect your WooCommerce store to Mailchimp

  1. Download the plugin
  2. Install the plugin on your WordPress Admin site
  3. Connect the plugin with your Mailchimp API Key
  4. Configure your list settings to complete the data sync process
  5. For more information on settings and configuration, visit Mailchimp’s Knowledge Base


A note for current integration users:

This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Customer reviews