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Google Listings & Ads

Reach millions of engaged shoppers across Google with free product listings and ads. Sync with Google Merchant Center and control your product feed. Built in partnership with Google.

Kick off the holiday shopping season with a $500 Google Ads credit1

New to Google Ads? To help you get started, new Google Ads customers can get up to $5001 in ad credit when they spend their first $500 on Google Ads within 60 days. Terms and conditions apply.

Grow your business and reach the point of more return 

Gain more high-intent customers, more places to show your products, and more relevancy with shoppers. That’s when you reach the point of more return on your ads. You can get there with the Google Listings & Ads extension. 

It’s easy to get started by syncing your products to Google Merchant Center.2 Then you can easily list them across Google platforms to reach engaged shoppers across the web – on Google Search, Google Maps, YouTube, and more – no heavy lifting required. Learn more about product listings.


Drive sales with Google AI-powered Performance Max ads

Ready to level up your results and reach the point of more return? Run a paid Performance Max campaign.3 Google AI helps you create ads from your product feed so you can showcase your products across more Google properties – without leaving Woo. 

Google AI continually learns what works and optimizes toward your goals, so you can reach the most interested customers for more sales. Performance Max:

  • Streamlines your marketing efforts, because it’s seamlessly integrated with your Woo store.
  • Serves your best-performing ads combination more often to help drive better performance. 
  • Takes the guesswork out of keyword strategy, targeting, and bidding
  • Uses cost-per-click pricing, so you only pay when shoppers click on your ad.

Ready to reach your point of more return?

To set up a Performance Max campaign, simply sync your products through the Google Listings & Ads extension and set a daily budget. Google AI can help by using a variety of real-time signals to optimize your campaign and choose the best time and place to display your products. 

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FAQ

What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here. Learn more about supported countries and currencies for Performance Max Campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max Campaign, your approved products can appear on Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads (version 1.6+).  When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable it. Learn more about managing promotions for Google Listings & Ads. This is currently available in Australia, Canada, Germany, France, India, the United Kingdom, and the United States.

What are Performance Max Campaigns?

Performance Max Campaigns enable you to maximize your ad performance across Google’s platforms. Whether your goal is to grow online sales, lead gen, or offline sales, these campaigns use the best of Google Ads automation, inventory, and formats to help drive the highest conversion and revenue performance possible. Learn more.

How much do Performance Max Campaigns cost?

Performance Max Campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max Campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and you can choose to run a paid Performance Max Campaign.

How can Performance Max multiply the performance of my ads?

Google AI pulls headlines, images, product details, and more from your product feed, and then creates and tests a variety of combinations to determine what’s resonating the most with shoppers. Then it will continue to serve the best-performing ads more often, learning and optimizing your campaign in real time – to help deliver better performance and boost your ROI.

What is Multi-Country Advertising?

Multi-Country Advertising enables you to create a single Google Ads campaign that targets multiple countries at once. Google Listings & Ads automatically populates eligible countries from your Google Merchant Center account into the plug-in ads campaign creation flow.

Can I enable Multi-Country Advertising on my existing campaigns?

If you created a campaign before this feature launched, you’ll need to create a new campaign to enable Multi-Country Advertising and target new countries. Learn more.

How is my ads budget split between the different countries?

Google’s smart technology helps identify the best performing targeted countries, so your ads can reach the right shoppers at the right time.

Which countries can I target?

You can only select the countries that you’re targeting on Google Merchant Center. Your target countries must be eligible for both Google Merchant Center and Google Ads.

To allow your products to appear in all relevant locations, make sure you’ve correctly configured your shipping for countries where your products can be delivered. Keep in mind that shipping services can cover multiple countries. Learn more about multi-country shipping.


  1. Ad credit amounts vary by country and region. To learn more, please review the full terms and conditions.
  2. In the EEA and Switzerland, Merchant Center and Performance Max Campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
  3. Learn more about Performance Max and view supported countries and currencies.

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