Woo Newsroom
Are you a journalist, writer, or reporter looking to publish information about Woo? You’re in the right place! Welcome to the Woo Newsroom, or for you insiders, the WoosRoom.
What is Woo?
Woo is the leading open-source ecommerce platform, powering 24% of the top million online stores.* Built on WordPress, Woo empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
* BuiltWith, eCommerce Usage Distribution in the Top 1 Million Sites

Woo in numbers
5k+
developers, agencies, and creative experts ready to help you build and launch your online business
350+
core code contributors from
around the world
434
Woo employees around
the world
Latest Woo news
Why people love Woo
💜
Unlimited capability
In the Woo Marketplace you’ll find hundreds of extensions and themes that personalize and extend the capabilities of Woo stores.
💜
Open source roots
As a freely downloadable plugin for WordPress, Woo has always been a part of the open-source community. Democratizing commerce is at our core.
💜
A global, creative community
Woo has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
💜
Ownership over leasing
Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone — visit our brand and logo guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woo.com
Connect with Woo
X (formerly Twitter)
Facebook
Instagram
Feedburner
LinkedIn
Slack
Get the inside scoop
Sign up to receive important news and announcements straight to your inbox.