Woo Newsroom

Are you a journalist, writer, or reporter looking to publish information about Woo? You’re in the right place! Welcome to the Woo Newsroom, or for you insiders, the WoosRoom.

What is Woo?

Woo is the leading open-source ecommerce platform, powering 24% of the top million online stores.* Built on WordPress, Woo empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.

* BuiltWith, eCommerce Usage Distribution in the Top 1 Million Sites

Woo in numbers


live installations

StoreLeads (using Woo Cart/Checkout), State of Ecommerce


official Woo Marketplace products, and growing daily

Woo Marketplace


year-over-year growth

StoreLeads, Growth of WooCommerce


developers, agencies, and creative experts ready to help you build and launch your online business


core code contributors from
around the world


Woo employees around
the world

Latest Woo news

Say hello to Woo.com
Today, officially known as Domainween (but literally only by me), Woo.com became Woo.com. If you're reading this (which I can only assume you are), you're already living in this brave new world. …
Woo and Canal Help Merchants Access Unlimited Third-Party Product Sales
Sell products from well-known DTC brands on your site or expand your own market potential with key partnerships. Modern dropshipping for WooCommerce merchants.
Platform Upgrade: High-Performance Order Storage for WooCommerce
Scale better, faster. An upgrade to WooCommerce order storage. What does this mean? Will you be affected? What are the next steps? Get the full rundown!
What’s New With WooCommerce: The First Edition
What's new on WooCommerce? A lot! Discover new products, updates, featured WooExperts, and more in the first edition of What's New With Woo.

Why people love Woo

Unlimited capability

Woo developers can build 100% custom products as needed. In the Woo Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of Woo stores.

Open source roots

As a freely downloadable plugin for WordPress, Woo has always been a part of the open-source community. Democratizing commerce is at our core.

A global, creative community

Woo has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:

Connect with Woo

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