Woo Newsroom

Are you a journalist, writer, or reporter looking to publish information about Woo? You’re in the right place! Welcome to the Woo Newsroom, or for you insiders, the WoosRoom.

What is Woo?

Woo is the leading open-source ecommerce platform, powering 30.8% of the top million online stores.* Built on WordPress, Woo empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.

^† StoreLeads, StoreLeads.app, April 2024

Woo in numbers

3.6M

live installations^†

StoreLeads (using Woo Cart/Checkout),
State of Ecommerce

930+

official Woo Marketplace products,
and growing daily

Woo Marketplace

11.1%

year-over-year growth

StoreLeads, Growth of WooCommerce

7.5k+

developers, creatives, and builders
supporting Woo merchants worldwide

350+

core code contributors from
around the world

441

Woo employees around
the world

^†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs to build an accurate estimate of WooCommerce installations, growth, and geographic distributuion.

Latest Woo news

What’s new with Woo: April 2024April 10, 2024

Better attribution, a new look for product details, and a cornucopia of extra-witty, super-corny spring metaphors. The latest happenings with Woo!

Woo.com migrating back to WooCommerce.comApril 5, 2024

Next week, on the morning of April 9, 2024, Woo will revert our domain name WooCommerce.com back to WooCommerce.com.

Introducing the WooCommerce.com Update ManagerMarch 26, 2024

Woo stores using Woo Marketplace extensions or themes will be required to install the WooCommerce.com Update Manager to get new updates and streamlined support.

Email sender requirements: What you need to know for February 1, 2024January 24, 2024

Avoid the spam folder: How to verify your domain for transactional and promotional emails. What’s SPF, DMARC, and DKIM? Steps to ensure email compliance.

View more Woo news

Why people love Woo

Unlimited capability

Woo developers can build 100% custom products as needed. In the Woo Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of Woo stores.

A global, creative community

Woo has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, Woo has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

Connect with Woo

X (formerly Twitter)
Facebook
Instagram
LinkedIn
Slack