I expect to be able to see reporting for only ‘paid attendees’ – the key metric we were tracking for my event – in the default WooCommerce / Box Office reporting.

For the event, we used coupons to let sponsors, speakers and staff purchase tickets. That let us track how many of them were intending on coming and gather dietary restrictions for deciding on menus. We created unique coupons for each sponsor, as there are limits on the number of tickets they get with their tier of sponsorship – so there are a lot of coupons. We also used coupons to offer discounts for speakers and others to share, so not all coupons were free.

Unfortunately,, there’s not an easy way to find the total number of paid tickets. I ended up tracking this manually by looking at total revenue.