The plugin provides a variety of the most common tracking pixels for e-commerce such as Google Ads, Google Analytics, Facebook, Microsoft Ads, and more.
You can use just one, or a selection of tracking pixels that suit your own purpose best.
The plugin covers all of the core features that each pixel provides. The plugin covers all of the core features that each pixel provides. New features (and beta features) are added to the development roadmap frequently.
Powerful control layer, yet simple to use
The design principles for the plugin are simplicity and accuracy. That means we designed the user interface to be simple to use. At the same time, we pay a lot of attention to the logic beneath the surface to make the tracking pixels work as accurately as technically possible.
The plugin’s powerful, internal pixel manager controls all the pixels and their settings while making it very easy for the user to adjust the behavior globally.
Wherever possible, the internal pixel manager automatically detects the best settings for the specific environment which allows for keeping the user interface uncluttered and as light as possible.
And, the plugin is very developer-friendly. It provides hooks and filters to enable users to adjust the plugin behavior in ways that we didn’t think of.
Privacy features
Privacy concerns and new regulations have driven the development of many new Consent Management Platforms (CMPs). At the same time, the pixel providers (like Google and Facebook) have implemented new features into their tracking pixels that give the website visitors much more control over the data collected.
The plugin integrates seamlessly with the most popular Consent Management Platforms and implements all of the new tracking pixel privacy features available to date.
When we decide to include a feature into the Pro version rather than the Free version there are several considerations we make. Following we’ll explain a few of the principles:
New features (like beta features) will only become available for users of the Pro version.
If a new feature is essential for the working of the free version we will make it available to the users of the free version as soon as possible.
Complex features that generate a high volume of support requests will only be available for users of the Pro version.
The subscriptions for the Pro version must cover the costs for giving support and further improving the plugin (for the Pro version and the Free version).
We’ve tested plugin compatibility with third-party plugins. The following list shows which third-party plugins we’ve tested and how well our plugin works along with them. This is not an exhaustive list and we’ll add more on a case-by-case basis.
If a third-party plugin is marked as having full compatibility, you shouldn’t expect any issues. Plugins that we’ve marked with partial compatibility have proven to break the output of our plugin under certain conditions and lead to unexpected behavior.
We have seen that using Google Site Kit alongside our plugin can cause purchases to not be tracked in Google Analytics. We’re not sure yet if this happens on all installs or just when certain settings in Google Site Kit are enabled.
*WooCommerce Product Bundles: At the moment support is only partial. The total conversion value for all pixels for purchase is calculated correctly. But not all dynamic remarketing events fire and the values of the dynamic remarketing events might not be correct. As the WooCommerce Product Bundles plugin has several options that can affect the output for dynamic remarketing in a wide range, the implementation is complex. If you are a user of that plugin, go over to our roadmap and give it a thumbs up.
If a plugin that you are using has not been tested yet, please put in a feature request which will allow us to prioritize it. Feature requests can be posted on our roadmap.
If a particular plugin or hosting provider is not on the list, this doesn’t mean that it is not working. It only means that we haven’t tested it yet. Send us a feature request to https://woocommerce.com/contact-us/.