- We use U.S. English and spellings, as part of Automattic, Inc.
- We follow the Chicago Manual of Style and Merriam Webster, with rare exceptions.
add-on (adjective and noun) and add on (verb) admin: Refers to person with this user status for a website/store and: Spell out. See entry for Ampersand at Grammar, Punctuation, Style. back end (noun) and back-end (adjective) cart: Shopping cart, not shopping basket. checkbox and checkboxes coworker crosslink data (plural) double-click drop-down (adjective and noun) and drop down (verb) ecommerce emoji (singular and plural) ePub etc. with period. Do not use … That’s an ellipsis. extension: Software that expands features and functionality of an existing plugin, such as Subscriptions for WooCommerce. FAQ (singular) and FAQs (plural). Not FAQ’s. front end (noun) and front-end (adjective) geolocation GitHub: Capital G, capital H hashtag Help Desk homepage ID: Abbreviation for identification. Not id or i.d. or Id i.e. (meaning) and e.g. (for example) — Not: eg, ie or ex. its and it’s: its is possessive; it’s is short for ‘it is.’ Determine which to use by substituting ‘it is’ in the sentence. internet JavaScript or JS: Capital J, capital S. Jetpack: Capital J, lowercase p. Knowledge Base: Also known as the WooThemes ex-support forum. Closed permanently in June 2016 after assessment, cull and migration of top 1400 posts (20 percent). lessons not learnings Like: Social media action log in and log into (verb) and login (noun) lowercase MailChimp: Capital M, capital C. markdown markup media (plural) meta boxes new vs. fresh: New should be used. Fresh means something else. e.g., new install, fresh install Ninja: No longer a job title at WooCommerce. Now Woo Happiness Engineer or Woo HE. offline OK not Ok or okay or okey online opt-in (adjective and noun) and opt in (verb) PayPal: Capital P, capital P plugin: Software that can be installed and turned on/off (plugged in), such as WooCommerce pop-up (adjective and noun) and pop up (verb) set up (verb) and setup (noun) shortcodes sign up (verb) and signup (noun) staging vs. development vs. production: different test sites shop (verb and noun) store owners student not learner sync vs. synch their, there, they’re: their is possessive, there is a place, they’re is they are third party not 3rd party tweet, retweet uppercase username version website vs. site which vs. that: The store that sells widgets (not: The store which sells widgets) and The store on the corner, which is open 9-9 on weekdays. WiFi WooCommerce: Capital W, capital C. Avoid WC when possible, as those unfamiliar with context can mistake for WordCamp (e.g., WC Madrid). WooThemes: WooThemes or woothemes.com no longer used as a brand name; only exists in code examples. See entry for WooCommerce. WordPress: Capital W, capital P WordPress Admin: Also known as wp-admin, not Dashboard. Only use WordPress Admin > Dashboard if user should go to this location. Zendesk: Capital Z, lowercase D. Sometimes abbreviated internally as ZD.