There is a new and better Analytics section available for users running WordPress 5.3+. Learn more about the new reports and admin experience in the WooCommerce Analytics documentation.
Reports in WooCommerce give you the ability to see your store’s performance from month to month using graphs and stats. It has four sections: Orders, Customers, Stock, and Taxes.
To view them, go to: WooCommerce > Reports.
Orders allow you to view gross and net sales volume and totals, as well as top sellers, top freebies, top earners, and product downloads. Sub-sections are shown below.
The Orders tab starts with Sales by date. This gives you an idea of the current performance via a sales graph and a few way ways to drill down into data. By year, last month, this month, last 7 days, and a custom date range.
The sales graph itself shows the number of gross sales plotted on a light blue line, the net sales plotted in dark blue, the shipping amount plotted in green, refunds plotted in red, and coupon values redeemed in orange. Hovering over a point will give you the exact figure.
The sales per product section shows sales per day in a given range, similarly to the overview section:
You can select any product from your store to view sales data, and again drill down into by year, last month, this month, last 7 days, and custom.
Sales by category
You can also view sales numbers by category.
- In the Categories widget, select the categories you want to review. (Or select “All”)
- Then, select “Show”
You will now see the categories you’ve selected and their sales report.
Similar to the previous sections, coupons by date shows discounts in total and number of coupons used, plus provides the ability to filter by coupon, view the most popular coupons, and coupons giving the most discounts.
Downloads have unique IDs, enabling them to be tracked and logged, and making it possible to view when it was downloaded, which products and the file name, on what order (clickable link), and where the customer is located via IP address.
It’s also possible to filter downloads by hovering over Product, Order or IP address.
The Customers tab allows you to view reports for Customers vs. Guests and Customer List with options to further sort by year, last month, this month, last 7 days, and custom.
- In Customers vs. Guests, customers are paying users who register on your website.
- Customer List only shows registered users.
Stock lists your low in stock, out of stock items, and most stocked products.
The reports for Taxes allows you to view Taxes by code (state) and Taxes by date. by year, last month, this month and custom dates you enter.
All reports besides the stock one have the option to export to CSV.
- Select Export CSV
- Save or view the file
The Export CSV feature is hidden from browsers without support for the Download property.
Your report data can only be reset by deleting prior orders, customers, etc… It’s not something we’d advise doing.If you do this all sales graphs and sales logs are dynamically generated, you then need to clear your browser cache to see reset reports. The new Analytics experience doesn’t require you deleting actual historical data to reset reports. We’d recommend using those going forward.
The only columns and categories available are those shown. If you require a different or additional one, then it would be customization requiring custom code or a plugin to add that feature/functionality.
Do you still have questions and need assistance?
- Get in touch with a Happiness Engineer via our Help Desk. We provide support for extensions developed by and/or sold on Woo.com, and Jetpack/WordPress.com customers.
- If you are not a customer, we recommend finding help on the WooCommerce Support Forum or hiring a WooExpert agency. They are trusted agencies with a proven track record of building highly customized, scalable online stores. Learn more about WooExpert agencies.